Galaxy 11

Samsung to promote its new Galaxy S5 smartphone during the 2014 World Cup, created a 13 minute (split in 2 parts) animated film that featured some of the world’s greatest footballers on a mission to save Earth from an alien race called Hurakan.

To save Earth from total annihilation, the human footballers dubbed the “Galaxy 11” get into a winner take all football match with the alien race. In the film, the Galaxy 11 are seen using the various Samsung Galaxy devices to face off against the horned creatures, who have a penchant for flips and fancy kicks.

Part 1

Part 2

For more photos and videos visit


Shop and pay with your fingerprint

Put your finger on the Home button, and your iPhone unlocks itself. This was made possible last year when Apple introduced the TouchID, a new fingerprint identity sensor built into the iPhone 5S (this year to be launched across other iDevices).

Since then the TouchID has also been used to allow users to approve purchases from the iTunes Store, the App Store, and the iBooks Store. Now Samsung and PayPal have teamed up to allow Galaxy S5 users to purchase items in retail outlets with a simple scan of their fingerprint…


Display Centric World

Text, video, audio and several other interaction types will become a common part of media. Everything will blend between the visual and the textual and back again. We will be surrounded with multi-touch media that uses highly engineered displays and companion technologies.

Samsung Display has created the below video to share their vision of the future and show us how they see their panels eventually being implemented into the consumer and enterprise markets.


Live Human Outdoor

With the new Samsung Note 10.1, caricature artists can now go digital. To highlight this feature and also raise awareness about the tablet, Samsung put a real caricature artist digitally into their billboard and then had him draw live caricatures of passers-by. The finished drawings were then put on the Samsung Portugal Facebook page.


Human Face Mapping

Over the years there have been numerous noteworthy 3D projection mapping events and installations. In this latest example, Samsung for the launch of its Galaxy Y Duos, a Dual SIM card smartphone has created a very unique projection mapping on a human face!


3D holograms in the marketing world

3D holograms are a great way to attract and engage consumers. They can be quite effective if your brand is having trouble getting noticed or if your product’s capabilities can best be described using images and animation.

Though brands find it daunting to venture into this, there are still some brands out there bold enough to try it. Here are some nice examples…

Coca Cola In-Store Display

Samsung Jet Launch

If you want to see some more examples and know the names of the companies that can actually help your brand create these kind of holographic effects, then please visit the Digital Labs Blog.