Tag: 3D printing technology

Moda, the world’s first digital makeup artist

Never got the hang of applying makeup with your own hands? Not to worry. Moda from Foreo is set to become the world’s first digital makeup artist. Using facial scanning technology and a 3D printer it can adapt and apply the latest makeup trends directly to the user’s face in just about 30 seconds.

To begin, users need to download an integrated smartphone app and select the style they want to emulate. This could be from Moda’s image library, a photo of a celebrity from the internet or a picture of a fashionable friend. Once the selection has been made, it customizes the colors and shapes to suit the wearer’s skin tone and face shape. Then when the face is placed into the device, Moda paints it using FDA-approved makeup ink.

View video on YouTube: https://youtu.be/tR9mbXs3wA8

With the vast number of online videos showing users how to copy celebrity makeup styles, there certainly seems to be a potential audience for Moda. For more infos on its availability visit www.foreo.com/moda.

How to become the most awarded agency in the world?

Agencies spend loads of money each year entering their work in award shows like Cannes, One Show etc. Rethink, an agency from Canada decided to do things a little different this year. Instead of investing tons of money in award show entries, they decided to tap into the growing trend of 3D printing and simply print their own awards. This way they became the most awarded agency in the world in a matter of days. 😆

Coca-Cola Mini Me

After Volkswagen, Coca-Cola is the next brand to tap the 3D printing trend.

For the launch of its new mini bottles in Israel, Coca-Cola with their agency Gefem Team came up with a campaign that allowed anyone to create 3D mini figurines of themselves. To get one in real users had to work a bit.

So first users created the minis using a mobile app. Then they had to keep them happy by feeding it and taking care of its needs. There was even a virtual supermarket within the app that you could visit to buy your groceries for your mini self. Those who successfully participated were then invited to the 3D printing lab inside Coca-Cola’s factory in Israel, where they received the mini versions of themselves.

3D Printed Superheros and Crayon Cowboys

Creative agencies do all kinds of things in order to boost employee satisfaction and attract future talent. Here are the latest examples:

Dutch agency Resoluut came up with a unique and inspiring way to showcase its employees. Instead of the usual flat business cards, the agency turned its workers into superhero-like characters and had their mini figures created using a 3D printer.

US based agency Red Tettemer + Partners also had a similar idea but with a slight twist. To welcome their new staff the agency created miniature crayon sculptures of each individual.

Volkswagen Polo Principle

Volkswagen last year launched ‘The Polo Principle’ ad campaign to convey the message that high-end innovations were now available to Polo drivers.

Then to democratize the innovation process they allowed people to actually design their very own 3D Volkswagen mock ups. The top 40 designs were chosen by a panel of judges and then put on display in Copenhagen with the entrants receiving their (mini) 3D printed Volkswagen’s in the mail. 😎

For more examples on brands using 3D printing click here.

Touch the sound

PolskieRadio.pl is a news portal with the largest radio recordings database in Poland. To promote them at one of the biggest science fairs in Europe – Science Picnic, their agency Hypermedia Isobar created a special event.

Using 3D printing technology, they printed out some of the most famous historical radio recordings. Visitors were then allowed to touch these important sounds of the XX century.

Last year tourists visiting the La Rambla neighborhood in Barcelona were also able to experience the same 3D printing technology. But at that time they were able to pose and create their very own three-dimensionally statues.