WestJet Flight Light

Over the last year or so, I have seen more and more brands from different industries actively experimenting with new ways to move beyond selling their products and providing their consumers with “convenience services” that eventually drive repeat usage / purchase of the product.

In this latest example, WestJet wanted to give their business travelers the ability to pursue opportunities, without losing connection with their loved ones at home. So, they created WestJet Flight Light, a nightlight that used live flight data to project a WestJet flight path onto a child’s bedroom ceiling. This simple device made the countdown of the hours and minutes to the parents return even more fun and interactive for the children waiting at home.

The prototype of the Flight Light is going to be in beta-testing throughout this summer. To stay updated visit the Flight Light homepage for more information.

Share

How to become the most awarded agency in the world?

Agencies spend loads of money each year entering their work in award shows like Cannes, One Show etc. Rethink, an agency from Canada decided to do things a little different this year. Instead of investing tons of money in award show entries, they decided to tap into the growing trend of 3D printing and simply print their own awards. This way they became the most awarded agency in the world in a matter of days. 😆

Share

Clutter breaking business cards!

Here are some business cards that due to their unique nature will make your jaws drop…

1) Broke Bike Alley Card 1

Got a flat tire? Wish you were closer to your friendly neighbourhood bike shop? Well, if that shop is Broke Bike Alley and you’ve got their business card, then what you’ve got there is a handy dandy tire patch!

2) Broke Bike Alley Card 2

Broke Bike Alley’s business cards help you help your bike. The follow-up to their tire patch business card, this card cum tool fits in your wallet and lets you adjust your bolts and spokes. And open your beer!

3) Dr. Kiprov’s cosmetic surgery

Via the use of two rubber inserts, this business card shows the effect Dr. Kiprov’s cosmetic surgery can have!

4) Sandra Martins Makeup

Rather than a conventional business card to offer the makeup services to the customer, a special stamp was created that simulates a lipstick mark. The stamp may be applied to any material, such as napkins, paper sheets, tissues etc.

5) TAM Cargo

Transforming the traditional business card into a funny and unusual object…a little box of transporting cargo.

6) MODhair Musical comb

MODhair is the Rome Rock ‘n Roll hair salon. They needed a groovy businesscard. This comb plays a classic rock theme when rubbed by fingernail, using the same principle of a musicbox comb.

7) Norburn Model Aircraft Supply

Specializing in model and radio controlled aircrafts for over 40 years, Norburn Model Aircraft Supply provides enthusiasts with the widest and best selection in British Columbia. Creating a unique business card, they printed and laser die cut balsa wood to form a small glider that was functional once assembled.

You can also watch the video of assembly…

Share