In order to awaken the inner child in McDonald’s adult consumers…McDonald’s and DDB Sydney built an adult sized Playland in the middle of Sydney…
Since the time of the launch in March, more than 300 people have taken advantage of this playground on a daily basis and engaged with McDonald’s in a way they hadn’t for years!
A really innovative way of getting the target audience into the stadium by ad agency Lowe in Sydney, Australia…
3,604 cups of coffee with different amounts of milk and coffee were used to create the shading for Mona Lisa’s face. This was a project organized at Rocks Aroma Festival in Sydney, Australia.
Photo: Rob Griffith
