Dumb Ways to Die

Accident rates on the Melbourne Metro were rising due to an increase in risky behavior around trains. Since a rail safety message was the last thing people wanted to hear, and traditional public safety messages just did not work any more. McCann Melbourne decided to turn the message people needed to hear, into a message that people wanted to hear by embedding the messaging into a song and accompanying music video: Dumb Ways to Die…

By using entertainment, not shock tactics, the message transcended advertising to become social currency. Dumb Ways to Die became the most shared public service campaign in history, with over 1.7 million social media shares in the first month alone. Here is the case video…

You LOL You Lose

Frijj a UK based milkshake brand and Iris Worldwide have developed a campaign that helps people build their tolerance to the unexpected. Why? So that Frijj’s new flavours…honeycomb choc swirl, jam doughnut and sticky toffee pudding won’t knock them flat.

So they have created an advergame that pits you against friends from your social networks, in a challenge of who can keep a straight face for the longest period of time while their web app plays you some funny and weird YouTube videos.

Would you like to give it a try? Then go for it at www.frijjtheincredible.co.uk.

The Search for the World’s Greatest Salesperson

News just out…Ogilvy & Mather Worldwide as of today are looking for “The Worlds Greatest Salesperson”.

Ogilvy’s founder…David Ogilvy went door to door to sell stoves before he got into advertising. He was so good at it that the company asked him to write a manual for the other salesmen.

Now after decades of being one of the best advertising agencies in the world, it is creating this contest to celebrate the art of selling.

The three winners of this contest will win a trip to the 57th annual Cannes Lions International Advertising Festival. They will also get to make a presentation at the festival seminar on June 21.

Are you the one?
To participate visit www.youtube.com/ogilvy

Social Media Happiness

In a first of it’s kind undertaking, we are seeing Coca Cola using social media marketing and a travel campaign to tap into regular people to be their “Happiness Ambassadors” and travel the world for the whole of 2010 and document their entire quest via blog posts, tweets, YouTube videos, TwitPics, and other social media mentions.

Currently their is a contest in progress to shortlist the brand ambassadors whose mission will be to find happiness in the 206 different countries that sell Coca-Cola products across the world.

Expedition-206

The winning three-person team will begin their journey on January 1, 2010 and attempt to travel more than 150,000 miles in 365 days, visiting each of the 206 countries where Coca-Cola is sold. Their duty will be to engage with local denizens and uncover what makes them happy. After which they are to share their experiences online, and complete tasks in each country as determined by online voters.