Newcastle Brown Ale’s Shadow Art has debuted in San Diego’s night life hub, the Gaslamp district, now through the end of September. Using only a single light source and thousands of Newcastle Brown Ale bottle caps, two New York shadow artists have partnered with Newcastle to bring to life a 128 square foot shadow sculpture.
In the Netherlands it is not so easy to switch from one Internet provider to another. It’s often a time-consuming business. This is the reason why a lot of people prefer not to switch.
Internet provider XS4ALL is changing all that by using the idea ‘Tonga: Where Time Begins’ in their new advertising campaign to let the Dutch internet users know that they can have their connection in one day i.e. if they order their connection at 11am Tonga time, then they can have it installed before it is 11am Netherlands time on the same day.
To make this promise tangible, Ogilvy Amsterdam erected a billboard on the Tonga post office. Tonga is an island in the Pacific Ocean where the local time is 11 hours ahead of the Netherlands. Alongside the billboard, a clock was placed showing the local time in Tonga.
