Tag: Brussels

Recruitment of Pirates and Cyber Warriors

Since 2010 I have covered how different agencies around the world have been innovating with their recruitment campaigns. Now here are the latest two to join the list…

Pirate Recruitment

Today young web designers need to buy very expensive application suites in order to create. So they usually download these suites on illegal pirate websites. Ogilvy Brussels used this insight and uploaded a file that was supposed to be a wanted application suite. When the web designers downloaded it, they did not find the new suite but a much stronger offer…

 

Cyber Warriors Challenge

Wieden+Kennedy wanted to recruit community managers for its client Old Spice. So they came up with a crazy/fun/impossible idea. Candidates were given 5 days to complete one or more challenges listed below and then submit proof of their exploits…

SNCF Lyon to Brussels

France’s national state-owned railway ‘SNCF’ is back with another live event. This time with ad agency TBWA\Paris they have set out to promote the launch of their new direct Lyon (FR) to Brussels (BE) train route.

A 3 meter high cube was placed in Place de la République, Lyon with the message “Take a look at Brussels”. Passers-by who peaked into the hole were instantly transported to Brussels and greeted live by a Belgian music band. 🙂

Mini “Fan the Flame”

Mini along with ad agency TBWA\Agency.com created a social spectacle to increase the number of fans on their recently launched Mini Facebook page in Belgium and Luxemburg.

A Mini Countryman was attached to a thick rope in the parking lot of the “Brussels Motorshow” and a burner placed under the rope. Every Facebook fan was then encouraged to remotely initiate the burner and spit some flames on the rope. A webcam broadcasted the scene 24×7 and the Fan whose flame ultimately broke the rope was the one to win the Mini Countryman. 😎