The Buffer Busters are the new Ghost Busters from Vodafone Germany. The telecom giant has launched an augmented reality mobile application that transforms German cities into a video game arena!
Starting from the brief “Vodafone is the fastest mobile network in Germany”, ad agency North Kingdom Stockholm has created a digital story revolving around so-called Buffer Monsters that represent everything slow in our everyday surroundings.
Users who play the game have to capture these monsters by using their iPhone or Android smart phones. When 50 monsters have been captured, the user needs to visit a near by Vodafone Store to dump them and continue playing. The best Buffer Busters will win a lifetime plan from Vodafone! 😎
The TVC supporting the initiative is also very well done…