Since 1951, South Africans have loved Volkswagen. In fact, you’ll probably find one on every street, road, highway and byway in the country. So Volkswagen along with Ogilvy Cape Town created an advergame that not only celebrated the impact Volkswagen had on South African streets, but also kickstarted Volkswagen South Africa’s Facebook Page.
‘Volkswagen Street Quest’ was a Facebook challenge to find as many Volkswagens as possible on South African streets using Google Street View in a custom-designed gaming interface. The campaign ran for over 4 weeks and the players with the most Pins from each week qualified for a real life Street Quest challenge. The results…
The Buffer Busters are the new Ghost Busters from Vodafone Germany. The telecom giant has launched an augmented reality mobile application that transforms German cities into a video game arena!
Starting from the brief “Vodafone is the fastest mobile network in Germany”, ad agency North Kingdom Stockholm has created a digital story revolving around so-called Buffer Monsters that represent everything slow in our everyday surroundings.
Users who play the game have to capture these monsters by using their iPhone or Android smart phones. When 50 monsters have been captured, the user needs to visit a near by Vodafone Store to dump them and continue playing. The best Buffer Busters will win a lifetime plan from Vodafone! 😎
The TVC supporting the initiative is also very well done…
Mini France has managed to successfully offer a virtual Mini experience with the help of a Social / Google Maps mash-up advergame called “Mini Maps”.
With DDB Paris and Unit9 they created a Facebook app that lets you customize a virtual Mini and then challenge Facebook friends to time trials around the world through Google Maps. In the challenge you are racing your friends over satellite images of your favorite locations around the world!