There are places in Paris where you can’t get any Internet connection. So Ogilvy Paris setup free Wifi hotspots in these areas and incentivised people to make use of the wifi by first playing a short game of ‘Scrabble WiFi’.
Once the user proved his spelling skills, the score from the word was converted into free wifi minutes. The higher you scored, the longer the connection. Sharing the score on Facebook also doubled the connection time.
We have seen a string of guerilla recruitment campaigns from various ad agencies this year. In this latest example Jung Von Matt/Alster from Germany has created a new way to attract talent.
We all know creative people love to win awards. A lot of awards! After which they just lie in their offices. So Jung Von Matt/Alster has introduced a tool to store them in a nicer way…in ones pocket with their new Award Shelf iPhone app.
After installing the Award Shelf app creatives can organize their awards on a virtual shelf with the appropriate description, share them via email or Facebook and even create a PDF with which they can apply directly for a job at Jung von Matt! 😎
Want to create your own pocket award shelf? Get it from www.theawardshelf.com
