There are places in Paris where you can’t get any Internet connection. So Ogilvy Paris setup free Wifi hotspots in these areas and incentivised people to make use of the wifi by first playing a short game of ‘Scrabble WiFi’.
Once the user proved his spelling skills, the score from the word was converted into free wifi minutes. The higher you scored, the longer the connection. Sharing the score on Facebook also doubled the connection time.
Mexican energy drink Gladiator has created a “USB Can” which is not exactly a USB, but it does feature a packaging innovation that gives the user storage when they need it. 😎
Users who wish to make use of the USB can are directed to a website where they need to connect with Facebook and scan their can to get access to upload files from their computer. The uploaded files can then be unlocked on another computer by scanning the same USB Can.
