Tag: england

Gift of Home for the Holidays

Air-Canada

It’s that time of the year again! So here is my last and very Christmassy post for the year. 😉

Since Christmas is the season of giving, Air Canada decided to spread a little love to unsuspecting Canadian’s at a local Canadian bar in London. At the bar two Air Canada pilots talked to several Canadians about how they wouldn’t make it home this holiday season. After which they announced that they would be giving everyone in the bar a very special gift. What happened next would make you wish you were there for this special moment…

Until 2015! Ramble over and out.

It’s Christmas Time Again!

Its that time of the year again! So here is my last and very Christmassy post for the year. 😉

Lufthansa recently posted a humorous video that they recorded at a German Christmas market right in the center of Birmingham, England. At the market passers-by were invited to a fun Lufthansa Christmas Language School, where they were challenged to say the German word “Gewürzspekulatius”. 😎

Christmas is the most wonderful time of the year and I would also like to take this opportunity to wish all my readers a Very Merry Christmas and a Happy New Year with this lovely TV ad created by Best Buy in USA.


Until 2013! Over and out. 🙂

Red Stripe Musical Extravaganza

Red Stripe, a Jamaican Lager Beer brand transformed an ordinary looking East London corner shop into a singing, dancing, musical extravaganza. Products from all over the shop were turned into instruments that burst into a musical melody when a Red Stripe was selected by a customer – noodle pots became maracas, bottles turned into trumpets and cans into xylophone. 🙂

10 hidden cameras were installed to capture the customers reactions…

tshirtOS

London fashion house CuteCircuit in collaboration with whisky brand Ballantine’s have invented tshirtOS, a first of its kind wearable, sharable, programmable tshirt for digital creativity.

At first glance tshirtOS may look like a simple grey t-shirt, but it has the extraordinary power to allow people to broadcast nearly anything via an app in their mobile! The tshirt has 1024 LEDs arranged in a 32 by 32 grid with built-in micro-camera, microphone, accelerometer and speakers. 😎

Here is a short making of video that has received over 500,000 views…

Their latest video called “T-shirt of the future” is based on an adventure of two dweebs who take the tshirtOS out for a night in town. 🙂 The video has already generated over 1.3 million views and counting.

What do you think? Would you like to get your hands on one?

Kenneth the Talking Vending Machine

Kenco Millicano’s whole bean instant coffee is the closest thing to a proper coffee from a vending machine. However people have a negative perceptions in general about drinking instant coffee from a machine. So to engage and excite people enough to want to substitute their traditional coffee shop coffee for an instant in a vending machine, Kenco Millicano along with Leo Burnett London came up with a talking vending machine. The voice for the machine was provided by comedian Mark Oxtoby, who spent a whole day in Soho Square interacting with passerby’s…

Similarly in Hong Kong, Levi’s along with ad agency TBWA came up with a talking phone booth dubbed the “Levi’s Summer Hotline”. In the booth two popular local radio hosts connected via video from a nearby Levi’s store and challenged visitors to answer questions or do crazy stunts. The crazier the stunt, the bigger the prize, which was printed out in the booth like a receipt to be redeemed at the nearby Levi’s stores. The booth got half a million people to enter and interact over a three day period, and drove sales up by 30%!

To see more examples of interactive vending machines click here.

National Geographic “Live Augmented Reality”

Appshaker recently launched a large scale way of immersing people in some of the most amazing scenes from National Geographic’s extensive archive. Using augmented reality they placed people right inside the content, and allowed them to immerse themselves in different scenes such as leopards, astronaut, dolphin, storms and dinosaurs.

The reaction to this was huge. Tens of thousands of people interacted with the National Geographic brand while it toured Hungary and thousands shared pictures and videos on Facebook.

Sometime last year Lynx had also done a similar activity with their Fallen Angels in London’s Victoria station…

Cadbury “Keep Our Team Pumped”

Training for the Olympics is tough and so Cadbury has come up with its loudest campaign to date…Keep Our Team Pumped. Here the supporters of the Great Britain Olympics team can sing a series of motivational iconic power anthems to keep their team motivated during their long, hard training sessions before the big event in 2012.

Cadbury will release six tracks (two seen below) over the next seven months and will culminate with a finale in March 2012, which will feature a medley of the six songs created by the British public and a performance to the athletes of Team GB in London.

The Final Countdown

Simply the Best

The integrated campaign involves recruiting singers through social media, followed by a TV Campaign airing on 3rd October and running for 6 weeks. There will also be radio partnerships, events and digital media with extra support on-pack and in-store, rallying the British public to keep singing.

To follow it all visit www.keepourteampumped.com.

Paintball gun street art

Paintballing meets street art in Mountain Dew Energy’s latest UK campaign. Centered around a Facebook app the campaign aims to find and showcase the brand’s official street artists.

The below campaign video features the Graffiti Kings creating street art using paintballs in London’s graffiti hub, the Leake Street Tunnel. These featured artists i.e. Knoxville and Grohl, were chosen by fans with a teaser campaign.

After viewing the video you are invited to contribute to the street art at www.mountaindewstreetart.co.uk.

iHobo

Its easy to ignore a homeless person as you walk past them on the street, but after having one on your phone for three days Depaul UK hopes that you will be able to see the complex and varied issues behind youth homelessness.

This free app was created (pro bono) by Publicis London to raise awareness of Depaul UK, a charity devoted to youth homelessness in the UK.