Ogilvy Tunisia has created an Axe Facebook app that uses the relationship status update feature to allow people to be in a “relationship” with 100’s of girls at once. When people click on the relationship update link, they are taken to the Axe Facebook app page that allows people to also install the custom relationship app. 😎
To promote a million seat fare sale, Scandinavian Airlines via Crispin Porter Boglusky Stockholm ran a competition on Facebook where SAS fans could grab a free trip. All the fans had to do was make their profile pic into a custom made Up For Grabs image and simply post a matching image where they grab the trip on the SAS Facebook wall.
The campaign was against the Facebook promotional terms & conditions, so eventually it was shut down. But not before a winner was chosen!
Women are always looking for inspiration for their wardrobe and most of the time they find this inspiration by looking at other women.
This inspired agency Duval Guillaume to create a Flair Fashiontag Facebook app for Belgian women’s magazine Flair. In the app instead of tagging people, you can tag people’s clothes or accessories and ask them where they got them.
All fashiontags are displayed in a Facebook gallery, the best are published in the weekly edition of Flair. This way there is constant interaction between the facebook application and the magazine itself.
