Durex Fundawear

If t-shirts can be digitised then why can’t underwear. Durex Australia has just unveiled “Fundawear” a first of its kind wearable electronic underwear that allows touch to be transferred over the internet while maintaining comfort, sexiness and flexibility. Now people in long distance relationships can for the first time tease, tickle and tantalise even when apart.

To replicate the nuances of touch, each garment houses sophisticated touch technology that connects with a real-time server to communicate between both touchscreen devices and garments.

Fundawear is still in the experimental stage, so no word on a release date. But if you provide a creative reply to “How would you use Fundawear with your partner?” at the Durex Facebook page, then maybe you could win yourself a free prototype.

Mini “Fan the Flame”

Mini along with ad agency TBWA\Agency.com created a social spectacle to increase the number of fans on their recently launched Mini Facebook page in Belgium and Luxemburg.

A Mini Countryman was attached to a thick rope in the parking lot of the “Brussels Motorshow” and a burner placed under the rope. Every Facebook fan was then encouraged to remotely initiate the burner and spit some flames on the rope. A webcam broadcasted the scene 24×7 and the Fan whose flame ultimately broke the rope was the one to win the Mini Countryman. 😎