One of the biggest problems brick-and-mortar retailers face these days is that many consumers prefer the convenience of shopping online. So Klépierre, a European specialist in shopping center properties, decided to give customers a unique and personal window shopping experience that simultaneously advertised multiple brands available in its shopping center.
To enable this, body scanning technology was used to identify the customer and generate a selection of recommended products based on real-time inventory. The curated selection was then displayed on the walls around and the customer could simply tap the items to add them to their personal shopping list. In the end, the selections were synced with the Klépierre mobile app, which then geo-located the products within the mall.
