Cornetto Commitment Rings

Netflix has taken the world by storm, transforming itself from a mail order DVD company into a streaming behemoth that uses immense amount of internet bandwidth worldwide. This in turn has led to a cultural phenomenon called Binge-watching, where you tend to watch 2-6 episodes of the same TV show in one sitting.

The insight ice-cream maker Cornetto had to this cultural phenomenon was that over 28 million Netflix users have binge-watch cheated on their loved ones. 21% of them did it while the other person was asleep, while 12% of them re-watched the show with their loved ones. So Cornetto to fix this “Netflix infidelity” created a pair of smart wearable rings that blocked access to the shows unless the two were watching them together.

The rings had to connect to the smartphone over NFC, and then through an app users would have to register the shows they wanted to watch together. After that, both parties would have to be present, and have their Commitment Rings nearby, to be able to play a new episode from any of the saved shows.

At the moment there aren’t any pricing details or release dates for this particular wearable, so you’ll have to keep checking the Series Commitment website for more details about it, or register with the site to receive more information about the product.

Ford Escape Routes

Ford wanted to launch the new Escape in a way that would give folks something they had never experienced before in branded entertainment. So in an industry first, Ford took the small screen to the second screen by combining TV with social media and mini-gameplay to create the first prime time Social TV show: Escape Routes.

Six teams took on daredevil stunts while enlisting online fans as Virtual Teammates (VTMs), who’s real-time support, determined who crossed the finish line each week. The social media buzz around Escape Routes exceeded all expectations and benchmarks. There was a 1,033% increase in @FordEscape Twitter followers and 50% increase in Facebook Likes.