Tag: iAd Examples

Interactive iPad Ads

New research from the IAB has shown that when it comes to advertising on tablets, interactivity is the key. So here are some of the trendy interactive ads that have appeared on the iPad…

White Collar

In a simple use of touch screen technology, users were asked to solve a puzzle by dragging an icon across the screen to locate answers to questions displayed in the banner…

Volkswagen Park Assist

To experience the Volkswagen Tiguan’s Park Assist, users were made to touch two targets on the screen. The car on the screen then reversed and parked itself between the targets…

Visa Signature

Built in HTML5, the ad presents users with a virtual wallet that allows them to look through and plan a holiday, buy theatre / cinema tickets, or reserve a hotel…

Toyota

Using the slogan ‘Filled with People’, the ad allowed users to drag the slider across the screen and see how an unfinished Toyota car moved through the factory floor while being assembled by various mechanics…

Microsoft

Microsoft wanted to let developers know that Windows Azure was designed to allow code to be created in the cloud. So they came up with an iAd that allowed readers to alter its code, which in turn changed its layout…

Slide to Unlock

AlmapBBDO Brazil has developed a very unique and innovative iAd for the new Brazilian Audi magazine app. The ad seen in the video below appeared in various publications on the iPad and used a nice play on Apple’s “Slide to Unlock” feature to engage the users.

Users who saw the ad instantly recognized the swipe gesture used to unlock Apple devices. So after racing their finger around the track, they were rewarded with a free download of the first Audi Magazine copy from the app store.

Before I could publish this post I came across another “Slide to Unlock” iAd! It seems this iOS feature is becoming a popular creative feature for iAds. In the below example, Amnesty International has created an iAd in Sweden’s largest newspaper, DN, where readers were presented with an image of a prison cell and prisoner inside. “Slide to Unlock” was used to open the prison cell and reveal a strong call to action to join Amnesty International as an activist.