Most people think that memory loss, one of the main symptoms of Alzheimer’s disease, only affects those in late life. But the disease can actually affect people as young as 40. There are over 40,000 people under 65 living with dementia in the UK.
So to educate the younger audience about the effects of Alzheimer’s, Alzheimer’s Research UK partnered with Shazam and gave the app the debilitating symptoms of the disease, giving users a hard hitting insight into the daily struggles people suffering from Alzheimer’s have to face.
Many people think they know the taste of Coke Zero, but they actually don’t. So Ogilvy & Mather created a campaign for Coke Zero that viewers could literally drink, irrespective of whether it was on a billboard, tv, print, or radio.
By simply “Shazaming” the ads, viewers could see Coke Zero pouring in on the screen of their smartphones, filling a glass, which then ended up into an actual free Coke Zero coupon that could be redeemed at select retail stores across the US.
This year charity and human rights organization Amnesty International France has turned its signatures petition drive at www.marathondessignatures.com into a musical ‘hymn to freedom’ with Paris based agency La Chose.
The campaign was like any other petition drive, but with a slight difference. Every digital signature received released the next note of an exclusively written song called the Sound Of Amnesty. To push the boundaries, they even got music recognition service Shazam to promote their petition in their smartphone app.
When the Shazam app did not recognize a song, the usual error message along with a special message “Valentina Rosendo Cantu could not make herself heard either. Assaulted by soldiers, she asked for justice but the authorities refused to investigate” was displayed. As a result 150,000 signatures were collected, a 500% increase from the previous year! The song was also made into a CD and sent to Amnesty’s targeted authorities.