To reach designers with a passion for typography, Jung von Matt/Alster created a font of their own. Dubbed the “Troja Script”, the font showed a recruitment ad instead of the usual font preview.
After being uploaded to various free font websites, the font generated 14,000 downloads and 23 applications for the open position at the agency.
To promote the new Vodafone LG Optimus Windows 7 phone with 5 Megapixel camera, German ad agency Jung von Matt/Alster launched a website where the users had to search for the winning pixels in a picture of 5 millions pixels. There were one hundred winning pixels and each one of the winning pixels contained a brand new LG Optimus Windows 7 phone with 5 Megapixel camera.
In under a month, the entire 5 Million Pixels were clicked out by over 300,000 visitors (pixel by pixel). Thereby making this a great example of how a simple engagement campaign can generate the best results.
