To demonstrate the zero carbon impact of its new fuel cell vehicle, Mercedes-Benz along with ad agency Jung von Matt/Elbe have created an “invisible” car that uses LEDs and a camera hack that transmits images from the opposite side of the car to blend the vehicle with its surroundings. 😎
Tag: Jung von Matt/Elbe
Fey & Co Lullaland
Around the world millions of people say good night on Twitter, some even with “#goodnight”. So german ad agency Jung von Matt/Elbe decided to collect all the #goodnight tweets for mattress manufacturers Fey & Co.
Every good night Tweet automatically became part of the campaign and with a simple Twitter Retweet, the users were invited to lullaland.net.
At the lullaland website the 144 character tweets were made into melodic tweets for the world. Thus Fey & Co became the ambassador for good sleep in the daily bedtime ritual of a digital generation.
Dortmund Concert Milk
With the best acoustics and world class artists, you can experience music as never before in the Dortmund Concert Hall. However, it is not easy for the Concert Hall because the majority of the population is not particularly interested in this kind of music.
German ad agency, Jung von Matt was given the challenge to develop a campaign for the 2010/2011 season which would encourage more people to visit the Concert Hall. So they enabled people to experience music as never before: with their sense of taste! Scientists have proven that classical music makes cows produce more milk, which is why they let cows listen to the music of selected artists from the new season.
The milk produced was sold in shops as ‘Dortmund Concert Milk’ and was offered in nine varieties. Each bottle contained further information about the DCH season.
More details at www.konzertmilch.de.