Tag: Leo Burnett

My blood is red and black

The state of Bahia was experiencing a shortage of blood. To raise awareness of this problem and increase the blood reserves, Hemoba Foundation (Blood Foundation) in Brazil partnered with Bahia football club Esporte Clube Vitoria to run a unique blood donation drive.

For the campaign, the football club changed the stripes of their iconic jersey from red to white. Then over the course of the season as the blood reserves rose, the team slowly changed the white stripes back to the original red.

As a result, the promotion earned Vitoria enormous publicity and helped raise blood donation by 46%.

Fiat 500 America TwitBid

Fiat unveiled an exclusive limited edition run of 500 cars inspired by U.S. style at the Geneva Motor Show. Then through a Twitter based auction they made it possible to win the “number one” car (distinguished by a badge on the external pillar bearing the serial number 1/500 and the winner’s Twitter nickname) starting from a bid of €1.

To win the Fiat, participants were directed to follow @fiatontheweb on Twitter and then place a bid at www.500America.fiat500.com using their Twitter account. As a result Fiat received 700 bids from 293 users, across 11 countries. A twitter follower with a bid of €15,165 was declared the winner of the limited edition Fiat 500 America.

Sprint Unlimited Love Billboard

Sprint in USA has created an integrated advertising campaign for the launch of the HTC EVO 4G LTE phone on their network.

To launch EVO in New York City they setup an interactive billboard in Times Square that encouraged its visitors to tweet things they love with #EVOLOVE to @sprint. Then with the help of local experts the billboard re-tweeted locations of where these things of love could be discovered in New York City. 😎