Tag: Leo Burnett

Sukiennice “Secrets Behind Paintings”

The Sukiennice Museum in Krakow is one of the oldest museums in Poland and it was being re-opened after a complete renovation. The problem however was that the young people did not find the 19th century Polish art interesting. Leo Burnett Warsaw was given the challenge to attract this young audience to the museum. So they designed a campaign to engage the young audience with the “New Sukiennice” augmented reality app. This museum app brought the paintings to life and showed their stories via short films.

The app played a central role in the integrated campaign that included billboards, social media and e-cards. The buzz generated by the campaign attracted 20% of Krakow’s population to the museum!

Flying Shark and Clownfish!

Have you ever seen a fish that can swim in the air with incredible smooth and life-like motion? Air Swimmers is a US based company that has developed these remote controlled helium filled flying fish.

These incredible fishes provide hours of remote control indoor fun in even the smallest of rooms. They require only four AAA batteries (one in the body, three in the controller) and have complete up, down and 360 degree turning control.

Want your own flying fish? Then visit www.airswimmers.com.

UPDATE
Leo Burnett Frankfurt uses Air Swimmers in guerrilla campaign for Sea Life park in Speyer, Germany.

Jeep Compass

One of the oldest and most effective ways to sell a product is with a good demonstration. Leo Burnett Brussels took this approach and gave it a fresh, fun spin. They strapped some cameras on a few Jeep Compasses and set out to discover the most remote post locations they could find. Direct mailers were then shipped from these far-flung places that pointed recipients to a site where they could follow the journey and see the Compass in action.

It was a simple idea with a big impact. Take a look below…

Zoo Records “Hidden Live”

Thousands of Hong Kong’s alternative music fans crave the raw energy, focus, passion and participation of a live performance. Zoo Records, Hong Kong’s most celebrated alternative music store faced the challenge to bring this live experience directly to the fans.

Zoo Records with Leo Burnett Hong Kong created a campaign called “Hidden Live” that went on to became the world’s first live mobile music festival!

As a result more than 10,000 people packed into the festival each night and countless more got involved as constant clips were shared online. Zoo Records sold out 80 percent of the albums for those eight performing bands. But most importantly, alternative music came alive in tens of thousands of venues all over Hong Kong.

Drive your Track

Tell Jeep your favorite song and their app will tell you where to drive! Jeep Spain with Leo Burnett Iberia have come up with a new online campaign called ‘Drive Your Track’.

At www.driveyourtrack.com users are asked to upload their favorite song in order discover where their music could take them. A special technology is then used to read the sound waves generated by the uploaded track and then find the landscapes that match the shapes of these waves! With an extra click, users can also discover the route to reach the destination.

Fiat Street Evo

Leo Burnett Iberia has launched a new app called Fiat Street Evo [iTunes Link], which is also the world’s first not-printed car catalogue! Its a catalogue that’s virtually on every street in your city!

Fiat Street Evo recognizes traffic signs as if they were QR codes and associates each sign with a feature of the new Fiat Punto Evo. For example; a STOP sign will tell the user all about the new breaking system, a CURVE ahead sign will tell the user that the car has an intelligent lighting system that guides you in curves. And the list goes on with every feature of the car.

Jeep Puzzle for Twitter

Leo Burnett Iberia is running “Jeep Puzzle”, a first of it’s kind online action that turns the microblogging platform Twitter into a real playground.

The competition invites users to complete puzzles using several different images from Twitter profiles. Each puzzle represents landscapes which only Jeep can access. Users who complete any of the puzzles can win prizes including T-shirts with the exclusive Jeep Icon design.

Leo Burnett Iberia created more than 371 Twitter profiles in order to include all the puzzles and their pieces. Ten main Twitter profiles each follow 36 profiles! They are @waterfallpuzzle, @beachpuzzle, @desertpuzzle, @mountainspuzzle, @icebergpuzzle, @forestpuzzle, @snowpuzzle, @volcanopuzzle, @rockspuzzle and @cavepuzzle.

Augmented Reality Tiger Shirt

This is a great piece of Augmented Reality for WWF aimed at raising awareness around the plight of the siberian tiger, created by Leo Burnett Moscow.

WWF printed thousands of tiger t-shirts and distributed them online and to key stores in Moscow featuring specially placed AR video mirrors that would instantly activate the AR experience the moment a tiger t-shirt was detected. And at that moment, the experience became quite graphical to anyone wearing the t-shirt…complete with bullet wounds, huge amounts of blood and sound effects to match it.

KLM “Suitcase Art Project”

How does one communicate the most attractive prices of KLM when people are bored of tactical campaigns and they are ignoring price communication?

KLM and Leo Burnett Budapest invited Hungary’s most talented young artists to create several artworks inspired by the KLM destinations and turn the whole city into an urban gallery. The video below shows how this tactical campaign turned into a cultural event…