Tag: Lexus

Lexus Hoverboard

The Lexus Hoverboard has been the talk of the town for the last couple of weeks as it represents true innovation and imagination, while pushing the boundaries of technology even further.

The below official reveal of the Lexus Hoverboard in action, marks the culmination of 18 months of design and technology planning and weeks of testing at a specially constructed “hoverpark” near Barcelona.

The task of putting the hoverboard through its paces fell to international pro-skateboard star Ross McGouran who helped demonstrate tricks that no skateboard could ever perform i.e. including travelling across water. 😎

The world’s most interactive print ad

On a number of occasions I have featured examples of brands creating interactive print ads. In this latest example, the new Lexus 2013 ES is seen changing colors, turning on its headlights and exposing its interiors while music plays in this interactive print ad for the October 15th Sports Illustrated issue.

Lexus NFC Enabled Print Ad

Brands like Mercedes Benz, Reporters Without Borders, Volkswagen etc have all been working hard to create clutter breaking and engaging print ads.

In this latest example of an interactive print ad, Wired magazine and Lexus have teamed up to create what they say is the first mass-produced print ad embedded with a NFC tag. The ad, which could be found in 500,000 subscriber copies of Wired’s April issue, allowed readers who have NFC enabled phones to access a demo of the Lexus GS 2013’s Enform App Suite simply by holding their phone up to the ad.