The Great Art Heist

They say that beauty is in the eye of the beholder. But if Volkswagen Canada has their say, beauty will be in the hands of the person who’s stealing it. At least that’s the idea behind their latest ambient meets social campaign for the new Volkswagen Jetta GLI.

Since the beginning of October, agency Red Urban has created a series of pop-up art galleries across major cities in Canada, that feature “Light Paintings” made by the movement of the Volkswagen Jetta.

While the frames in the exhibits have been hung for all to admire, they haven’t really been hung that securely, allowing more daring admirers to claim the artwork for themselves. The thieves were also being asked to share their stolen items via Tweets and Facebook posts. Volkswagen Canada’s Facebook page has already started receiving photos from fans decorating homes and offices with the eye-catching imagery‚Ķ