A ‘Mini’ has only the things it really needs. That means getting rid of the superfluous and keeping an eye on the essentials. Mini calls this ‘Minimalism’.
So the Draftfcb/Lowe Group in Zürich created over 20 posters (genuine, unique work of art) all over Switzerland that demonstrated the Mini art of omission in a very simple way.
Ad agency Lowe Ginkgo from Montevideo contracted various bars and discos in Uruguay for this unique brand activity. They had beautiful bar-girls serve a passion-red drink in a unique AXE GLASS, specially designed for the brand.
As the guys drank and the level of liquid descended, they undressed a gorgeous girl. As a result, at the end of the night, the AXE GLASS was the only one that didn’t end up on the floor, but in the guys homes.
A really innovative way of getting the target audience into the stadium by ad agency Lowe in Sydney, Australia…
