Tag: Melbourne

Oakley Pro Vision

When you picture a virtual reality (VR) headset, you probably think of something really high-tech and far too expensive to be practical. Apparently, the guys at Google thought the same thing. So last year they launched Google Cardboard, a cardboard cutout that turned Android phones into a neat virtual reality headset.

Since people tend to throw away the cardboard packging of their sunglasses. Oakley decided to integrate Google Cardboard into their packaging and give customers a unique 360 degree view of various extreme sports – surfing, skiing, mountain biking, skateboarding and sky diving.

How to plan a funeral

Speeding is the primary contributor to fatalities in Australia. So in September 2012 the Transport Accident Commission (TAC) created a Pinterest campaign that educated girlfriends and mothers ‘How to plan a funeral‘ for their young men who have 6 times more chances of a fatal crash than young women.

The campaign was based on the insight that a comment like “I’d hate to plan your funeral. Slowing down won’t kill you” from a close friend or relative has a much more profound effect than any message from an authority like the TAC.

The ‘Delite-O-Matic’ sampling machine

Interactive vending machines are a great way to get consumer participation and engagement on ground. There are tones of examples out there, of which some have been covered here and some archived on SunMatrixTV. In this latest example ad agency Clemenger BBDO Adelaide has set out to see how far people will go for a free pack of Fantastic Delites (snack food).

So a machine dubbed the “Delite-O-Matic” was created, that gave people a free pack of Fantastic Delites by means of pushing a button hundreds of times or performing challenges. It was then put out on the streets to prove that because Fantastic Delites taste so good, people would go to incredible lengths to get them. Well, they weren’t wrong if this video is anything to go by… 😎