People in Tokyo who wear headphones or simply want to try new ones, were treated to a first of its kind Augmented Reality Music Festival. Using proprietary 3D augmented reality technology, Sony Japan created original augmented reality (AR) videos of four best-selling local rock groups. Then they enabled their band tour posters in key locations to play these AR videos. Special Sony branded headphone trial stations were also setup for anyone interested in joining the festival.
Thousands of Hong Kong’s alternative music fans crave the raw energy, focus, passion and participation of a live performance. Zoo Records, Hong Kong’s most celebrated alternative music store faced the challenge to bring this live experience directly to the fans.
Zoo Records with Leo Burnett Hong Kong created a campaign called “Hidden Live” that went on to became the world’s first live mobile music festival!
As a result more than 10,000 people packed into the festival each night and countless more got involved as constant clips were shared online. Zoo Records sold out 80 percent of the albums for those eight performing bands. But most importantly, alternative music came alive in tens of thousands of venues all over Hong Kong.
