What if you were singing holiday carols to a few friends at a karaoke bar, when suddenly your performance became a concert broadcast before thousands on the Jumbotron at a professional basketball game, in Times Square and on the screens of nearly every New York City taxicab. Would you keep singing?
The upcoming BMW i vehicles are very futuristic looking and will be available as soon as late 2013. To create awareness for the BMW i Born Electric Tour in New York City and reinforce the message that the future is closer than you think. BMW turned a street-level window at the event location into a digital reflection of passing traffic, transforming the passing cars into BMW i3s and i8s to give passersby a glimpse into the near future. 😎
Thinkmodo in USA has created “The Popinator”, a machine that instantly delivers popcorn into a person’s mouth just by saying the word “pop”. 😎
Made for internal use “The Popinator” is able to pinpoint where in the room the spoken word originated from and shoot a piece of popcorn at it. Popcorn can be shot up to 15 feet.
Happy Birthday, Mickey Mouse! Walt Disney’s beloved icon turned 83 this month and Disney Parks celebrated at the Disney Store in Times Square with an augmented reality installation.
Disney is also using a Twitter hashtag #DisneyMemories to track the experiences at Times Square and the campaign.
This augmented reality installation seems to be trending with brands wanting to do live events, as National Geographic and Lynx have also used the same style of augmented reality to engage with their audience.
GoldRun and Young & Rubicam have created the world’s first invisible pop-up store, bringing limited edition Airwalk sneakers directly to the biggest skate & surf spots in the country. Sneakerheads and skaters alike visited the virtual store at Washington Square Park in NYC and Venice Beach in LA.
In February this year four two-person teams left four cities: Chicago, Los Angeles, New York City, and Tampa Bay, to goto Dallas, Texas in a custom-designed Mercedes-Benz car that was fuelled by Twitter. Of course the cars were not physically running on tweets, but virtually they were: the reason for Mercedes-Benz saying that the race was “Tweet-Fueled” was because each of the four teams had to get the support of their home cities to drum up enough support on Twitter to get them to the finish line in Dallas.
In the end the campaign had almost 30,000 active participants with over 72,000 Facebook Fans and 77,000 Twitter Followers who generated over 150,000+ tweets to power the cars. The campaign videos generated about 2 million views, while the twitter reach pushed over the 25 million mark.
