Tag: paris

Mirakl Santa Quits

Mirakl, a provider of eCommerce software solutions, has launched a global Christmas campaign built around a 60-second brand film titled “Santa Quits.” The film has been created by AiCandy Australia, with every character and scene produced via generative AI and then shaped into a finished narrative through human creative direction and filmmaking craft.

In the story, Santa resigns under modern seasonal pressure, triggering worldwide protests as people demand Christmas be saved. The crisis is resolved when an elf restarts operations using agentic commerce powered by Mirakl Nexus, restoring gift delivery in time for Christmas Eve.

Mirakl claims the film intentionally uses AI to tell a story about AI-powered commerce, while AiCandy says AI filmmaking can deliver cinematic work faster and on tighter budgets.

Sounds of the City

Sounds-of-the-City

To encourage people to use the train to go and explore nearby cities, railway service Thalys created three interactive billboards. Each billboard represented a city, and each was host to more than 1000 unique sounds from that city.

Pedestrians who walked past these billboards were invited to plug in with their personal headphones and start exploring. So instead of using their headphones to block out the city, they were made to use it to rediscover one.

Wolkswagen

People love to be the first to notice problems. With this insight, Volkswagen did the unthinkable. They purposely misspelled their name on the LED screens during the France vs Brasil football match in Stade de France, Paris.

With 6 million TV viewers and 80,000 spectators it was very unlikely that something like “Wolkswagen” would go un-noticed. The live stunt worked like a charm and helped Volkswagen successfully announce themselves as the new major partner of French football.

The Erasable Billboard

Today more than 75 million girls across the world are forced to go to work and not school. Most of the time only boys have access to education in less privileged countries. So charity organisation Plan along with CLM BBDO created an erasable billboard with an illustration that could be erased to reveal another illustration. The billboard was put up in a central location in Paris and Berlin. Passersby in both locations were given a chance to make a donation in exchange for a rubber that could be used to erase the drawing. The results…

Axa Crazy Driver

To raise people’s awareness and make them realize that nobody wants to pay for bad drivers. Axa decided to play a trick on people with the help of a little old lady.

On an ordinary market day in a small, tranquil French town, an old lady was seen getting out of her parking space. In the process she knocked almost everything in her way before crashing into a line of market stalls. With the reveal being…

Orange Instagallery

Here is the latest campaign to break on Instagram. Orange in France launched a new hi-speed network and created an ‘Instagallery’ to promote it.

With the help of Cake Paris, Orange targeted influential instagramers by pulling their photos into a staged photo exhibition in Los Angeles. Then they created short films with awkward comments made on the photos by people walking through the gallery. The short films were then sent to the influential instagramers who then shared it with their followers and in turn created free buzz for Orange France.

Cobblestone QR Codes

To get into the minds of tourists, Turismo de Portugal decided to fuse the QR Code technology with Portugal’s historical cobblestone tradition. As a result they ended up creating the worlds first QR Code made from Portuguese cobblestones.

The first QR Code was embedded in the city grounds of Lisbon, followed by Barcelona which holds the distinction of being the world’s most visited city. The resounding success of the campaign has led to plans of similar QR Codes being embedded in cities like Berlin, Paris, Tokyo, New York, Viena, Goa, Lima, Oslo…

Fridge Magnets

Who says plain fridge magnets cannot be revolutionized? 🙂 Here are two brands who have done just that, and in the process also enhanced their brand experience with their consumers.

VIP Fridge Magnet

Red Tomato Pizza in Dubai take their loyal pizza patrons very seriously. So they created the ‘Pizza Emergency Button’, a fridge magnet with a difference. Each button had a loyal pizza patrons favorite pizza programmed into its memory. When hungry all that the loyal patron required to do was flip the pizza box lid on the magnet and press on the pizza button inside.

Wifi Water Magnet

Evian in Paris created a simple fridge magnet that allowed owners to order water and request a particular delivery time directly from their fridge!

The ‘Smart Drop’ magnet was made up of a microcontroller, LED screen, a wireless chip, battery and an inbuilt HTML5 app that did all the work.

Flashmob Marketing Hits – April 2012

Flashmob marketing has been quite a fad in the last weeks. If you are unfamiliar with the concept, a flashmob is a large group of people who assemble suddenly in a public place, perform an unusual and pointless act for a brief time and then disperse. The whole act is normally recorded on video and then put on the web to generate more buzz.

So here are this months flashmobs hits…

Daily dose of drama

To launch their new digital channel in Belgium, TNT placed a big red push button in a quiet Flemish square. A sign with the text “Push to add drama” invited people to use the button. And then…

The worst breath in the world

Tic Tac has come up with a great flashmob idea that is bound to make you smile and cover your mouth while you do it! While giving directions to a lost tourist in a bustling square a series of targets have no idea that they are about to set off a chain reaction that looks apocalyptic…

The Wouaaah Effect

For its Q10 Plus product, Nivea in France created a fun flashmob on the streets of Paris. In this video released by their team, an unsuspecting woman is seen stopping at a sampling stand and trying some Nivea cream. After she walks on she is suddenly faced with a series of people lavishing her with attention…