
The interactive print ad mania continues! After RWB and Axa, we have Mercedes Benz joining in with their ad for the new Mercedes CL63 AMG.

AXA is Belgium’s first insurance company to launch an iPhone app. Their free application helps and guides you through some basic steps when you have a car accident.
To launch this new app agency Duval Guillaume Antwerp / Modem from Belgium created an innovative print ad that required your iPhone to complete the message. 😎