Tag: QR Codes

Hologram Christmas Surprise

On November 18, Deutsche Telekom created a multi-city, multi-media spectacular featuring Maria Carey in hologram form! People in Germany, Croatia, Macedonia, Montenegro and Poland believed they were witnessing Maria Carey live. After 10 minutes the Mariah hologram exploded into the sky and revealed the surprise. 😎 Mariah then reformed to lead all five countries in a rendition of the traditional carol “Silent Night”, then finishing with the all-time favorite “All I want for Christmas is You”.

The concert was attended by more than 12,000 people, and was seen by an additional 27,000 people across the globe via the live internet stream on lifeisforsharing.tv.

During the event, each city was satellite linked to the other, to enable interaction. People at the concert were also given a QR code that took them to a smartphone app of a candle flame.

Give-A-Toy Store

One of the things that all people do during the holidays, besides real shopping, is window shopping. Storefront window displays therefore have a stronger significance during the holiday season. Keeping that in mind eBay has developed a way to make this experience from a passive experience to an interactive and engaging one.

Give-A-Toy Store is a 3D Christmas window installations that has QR code tagged toys evoking passerby’s sensitive and giving side. Scanning the QR codes from inside the eBay app, allows passerby’s to instantly donate that toy on the spot, with the window lighting up and rewarding them for the donation.

The window installation is currently available at Toys for Tots in New York (at 35th and Broadway) and San Francisco (at 117 Post St).

Additionally customers can also customize their own toys on eBay’s Facebook page. For each toy created, eBay will donate $1 (up to $50,000).

Santa Tags

Brands generally use QR codes to direct consumers to websites. But this holiday season, J.C. Penney is taking a different approach.

As seen in the below video…J.C. Penney shoppers receive a “Santa Tag” sticker with each purchase this holiday season. These tags contain individualized QR codes that can be scanned with any QR code reader to record a personalized voice message! Gift recipients can, in turn, scan the codes to hear the recorded voice message when they open their gifts.

If there was a J.C. Penney around where I live, I would have definitely shopped there this season. 🙂