Feel the View

Ford in Italy along with their agency GTB Rome have teamed up with Aedo, a local start-up that creates devices for people with visual impairments. Together they have designed a new innovative device, that when applied on a car window can decode a landscape seen from the car, allowing visually impaired people to experience it with the tip of their fingers.

The device can transform a flat surface of a car window into a tactile display. The prototype captures and transforms the photos taken by the integrated camera into haptic sensory stimuli, not visible, but perceptible through touch and hearing.

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Clutter breaking business cards!

Here are some business cards that due to their unique nature will make your jaws drop…

1) Broke Bike Alley Card 1

Got a flat tire? Wish you were closer to your friendly neighbourhood bike shop? Well, if that shop is Broke Bike Alley and you’ve got their business card, then what you’ve got there is a handy dandy tire patch!

2) Broke Bike Alley Card 2

Broke Bike Alley’s business cards help you help your bike. The follow-up to their tire patch business card, this card cum tool fits in your wallet and lets you adjust your bolts and spokes. And open your beer!

3) Dr. Kiprov’s cosmetic surgery

Via the use of two rubber inserts, this business card shows the effect Dr. Kiprov’s cosmetic surgery can have!

4) Sandra Martins Makeup

Rather than a conventional business card to offer the makeup services to the customer, a special stamp was created that simulates a lipstick mark. The stamp may be applied to any material, such as napkins, paper sheets, tissues etc.

5) TAM Cargo

Transforming the traditional business card into a funny and unusual object…a little box of transporting cargo.

6) MODhair Musical comb

MODhair is the Rome Rock ‘n Roll hair salon. They needed a groovy businesscard. This comb plays a classic rock theme when rubbed by fingernail, using the same principle of a musicbox comb.

7) Norburn Model Aircraft Supply

Specializing in model and radio controlled aircrafts for over 40 years, Norburn Model Aircraft Supply provides enthusiasts with the widest and best selection in British Columbia. Creating a unique business card, they printed and laser die cut balsa wood to form a small glider that was functional once assembled.

You can also watch the video of assembly…

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