Continuing MTV’s “The Music Never Stops” campaign, Loducca Brazil created these clever placemats that kept diners at a sushi restaurant extra busy with their chopsticks. 🙂
Tag: São Paulo
Republica Popular do Corinthians
Corinthians, a Brazilian football club, celebrated its 100th anniversary in 2010. Nike decided to give the club’s more than 30 million fans a gift that would measure up: a new country called “Republica Popular do Corinthians”. In number of inhabitants this new country was bigger then 150 other countries in the world.
To guarantee the recognition of Republica Popular do Corinthians as a country, ad agency Nazca Saatchi & Saatchi from Sao Paulo developed everything a nation has i.e. a coat of arms, documents, legislation, a flag, currency, heroes and an embassy. Even a president was appointed. The campaign generated free media coverage worth $7,800,000!
Air Bags in a Press Ad!
To advertise the safety benefits of the new Peugeot 408, Brazilian agency Loducca placed a mini airbag inside a print ad, inviting readers to hit a spot in the ad and see what happened. Upon impact, the tiny bag inflated, demonstrating in miniature what an airbag would do.
The ad appeared in influential Brazilian business magazine, Exame, and was surrounded by special packaging ensuring the airbag was not triggered by accident.