Publicis (E-dologic) and Promarket developed an innovative experiential event for Coca Cola Israel that synced everyone who participated, live with their friends on Facebook!
The Coca Cola Village 2010 event in Israel was run through Facebook, with teenagers needing to collect 10 Coca Cola caps each and eight friends who did the same. After registering online through Facebook they got an exclusive entry.
At the Coca Cola Village, they were asked to setup a special wrist band that would securely hold their Facebook login / password. Every time they swiped, it instantly updated their status with what they were doing at the event, keeping their friends up to date in real time. Plus the wrist band also allowed for automatic tagging of all the photos taken at the Coca Cola Village.
The event held 650 teenagers a day, and with the seamless Facebook integration, they generated 35,000+ posts every day for the three days totaling over 100,000 posts for the event!