Tag: Spain

Cobblestone QR Codes

To get into the minds of tourists, Turismo de Portugal decided to fuse the QR Code technology with Portugal’s historical cobblestone tradition. As a result they ended up creating the worlds first QR Code made from Portuguese cobblestones.

The first QR Code was embedded in the city grounds of Lisbon, followed by Barcelona which holds the distinction of being the world’s most visited city. The resounding success of the campaign has led to plans of similar QR Codes being embedded in cities like Berlin, Paris, Tokyo, New York, Viena, Goa, Lima, Oslo…

It’s old, but it smells like new

Ford Seleccion is the brand of used cars from Ford in Spain. Bassat Ogilvy Madrid, the agency responsible for marketing the cars was given the task of bringing the excitement of a new car to the old ones.

So the team set out to bring the ‘smell of a new car’ to those who chose to buy a used one. After all, you might be willing to sacrifice the new car itself, if the old one at least smelled like a new one. 😉

Once the smell of the new car was identified, it was taken and bottled into fragrance samplers called ‘Olor a Nuevo,’ which means ‘Smell of New’. With this fragrance the line of old cars that smelled exactly like the new ones was created and successfully advertised through print and outdoor ads.

Drive your Track

Tell Jeep your favorite song and their app will tell you where to drive! Jeep Spain with Leo Burnett Iberia have come up with a new online campaign called ‘Drive Your Track’.

At www.driveyourtrack.com users are asked to upload their favorite song in order discover where their music could take them. A special technology is then used to read the sound waves generated by the uploaded track and then find the landscapes that match the shapes of these waves! With an extra click, users can also discover the route to reach the destination.