To promote V-Power Ethanol as the official fuel of Brazil’s Stock Car (motorsport) series, Shell created an eye catching stunt that used a large invisible digital screen at a gas station. So when drivers pulled up for gas, the screen instantly transformed their regular cars into real race cars…
Last year, Pepsi Max for its ongoing #LiveForNow campaign created an unbelievable bus levitation stunt. Now continuing on this unbelievable feats and experiences brand positioning they challenged daredevil stuntman, Damien Walters to do another unbelievable stunt for them.
Pepsi Max provided Damien with a human-sized loop the loop in an abandoned warehouse and then got him to defy gravity for them…
Carrie is an upcoming 2013 American supernatural horror film. It is the third film adaptation of Stephen King’s 1974 novel of the same name.
To promote this upcoming remake, Sony, with help from Thinkmodo, outfitted a small coffee shop in New York, with remote controlled tables and chairs, a fake wall used to levitate a guy and books that fly off the shelves all by themselves. Then one actor took on the role of Carrie and setup innocent customers for a prankvertising experience of their lives.
The video has already got 3.2 million views and am sure we will get to see a whole lot more of prankvertising in the near future as the practice becomes the go-to marketing strategy for brands.
Microsoft has been heavily advertising the new Windows 8, Surface RT and Windows Phone 8 along with their respective features. In Norway, Microsoft partnered with Norwegian electro rock band ‘Datarock’ to bring the experience of its Windows 8 and Windows Phone 8 Live Tile functionality to the unsuspecting residents of downtown Oslo. The result was an evening to remember…
Carlsberg beer stands for tradition, quality, great taste…and making the right choices. To reinforce this in the minds of the people in Belgium, ad agency Duval Guillaume Modem proposed an experiment.
In Kinepolis a Belgian cinema, some innocent couples were made to sit amongst a theatre full of not so friendly bikers. Their reactions were recorded and made into the below viral video…
