To promote V-Power Ethanol as the official fuel of Brazil’s Stock Car (motorsport) series, Shell created an eye catching stunt that used a large invisible digital screen at a gas station. So when drivers pulled up for gas, the screen instantly transformed their regular cars into real race cars…
Last year, Pepsi Max for its ongoing #LiveForNow campaign created an unbelievable bus levitation stunt. Now continuing on this unbelievable feats and experiences brand positioning they challenged daredevil stuntman, Damien Walters to do another unbelievable stunt for them.
Pepsi Max provided Damien with a human-sized loop the loop in an abandoned warehouse and then got him to defy gravity for them…
If your positioning is about experiences, you need executions that behave like proof. This kind of spectacle works when the idea is simple, the talent is credible, and the payoff is visible without explanation.
It is a Pepsi Max #LiveForNow stunt featuring Damien Walters attempting a human-sized loop-the-loop setup inside an abandoned warehouse.
The challenge is obvious, the risk feels real, and the outcome is visually conclusive, which makes it highly shareable.
Make the brand promise measurable in one moment, then capture it cleanly so the viewer does not need context to understand it.
Anchor them to an ongoing brand platform, use consistent talent and tone, and make each execution feel like a credible next chapter.
Carrie is an upcoming 2013 American supernatural horror film. It is the third film adaptation of Stephen King’s 1974 novel of the same name.
To promote this upcoming remake, Sony, with help from Thinkmodo, outfitted a small coffee shop in New York, with remote controlled tables and chairs, a fake wall used to levitate a guy and books that fly off the shelves all by themselves. Then one actor took on the role of Carrie and setup innocent customers for a prankvertising experience of their lives.
The video has already got 3.2 million views and am sure we will get to see a whole lot more of prankvertising in the near future as the practice becomes the go-to marketing strategy for brands.
