Tel-Aviv | SunMatrix Ramble

Klik Chocolate: WhatsApp campaign

Klik is a chocolate snack in Israel that wanted to increase brand engagement amongst its teen audience. So they used WhatsApp, the #1 teen platform in Israel. Since WhatsApp did not offer any media inventory, Klick with the help of their agency Great Interactive came up with a WhatsApp version of Simon Says.

The phone number for Klik’s was posted on their Facebook page and fans were encouraged to add Klik to their WhatsApp groups. As a result over 2000 teens participated in the Klick Says game and 91% of them completed the provided tasks.

Coca-Cola Mini Me

After Volkswagen, Coca-Cola is the next brand to tap the 3D printing trend.

For the launch of its new mini bottles in Israel, Coca-Cola with their agency Gefem Team came up with a campaign that allowed anyone to create 3D mini figurines of themselves. To get one in real users had to work a bit.

So first users created the minis using a mobile app. Then they had to keep them happy by feeding it and taking care of its needs. There was even a virtual supermarket within the app that you could visit to buy your groceries for your mini self. Those who successfully participated were then invited to the 3D printing lab inside Coca-Cola’s factory in Israel, where they received the mini versions of themselves.

Coca-Cola Personal Road

Coca-Cola has an ongoing global campaign that allows consumers to personalise bottles and cans…

Building on the success of this campaign Coca-Cola Israel decided to take the idea further with personalised billboards.

A mobile app was developed where consumers could enter their name. Then using geo-fence technology, the Coca-Cola billboard displayed the name when it was approached. The consumer at the same moment also received a message on their smartphone notifying them that their name was up there.

Since its launch the app has reached 100,000 downloads and is currently ranked #1 in Israel’s app store.

Ring my bell

Shoe brand Aldo in Israel organized a guerilla stunt where passers-by had to stand on a welcome mat, take a picture of their shoes, upload it to Instagram, hashtag #ALDO and add their shoe size. After successfully completing this task they were asked to ring the bell in front of them and wait for 120 seconds. Post which they received a surprise gift. 😉

When facing distress dial 1201

Here is a nice campaign from ERAN, the National Crisis Intervention Hotline (Emotional First Aid by Telephone) in Israel.

To make people aware of their 1201 hotline, agency McCann Erickson contacted the Israel Museum in Jerusalem. At the museum they identified paintings that expressed a deep feeling of distress and then changed its audio guide number to 1201, the same number as from ERAN. Dialing this number would then give the visitors a customized message…

My wife smashed my TV

A lot of women live with straight couch potatoe men. The kind of men, who turn the TV on, the moment they get home. So…LG decided to pick 5 desperate housewives and make their dream come true. How? By smashing their husband’s TV in front of them!

The desperate husband’s reaction were recorded with candid cameras that were installed in the house while they were away at work. The videos were then made into 5 viral which ended up having over 200,000 views on Flix (Israel’s leading video host).

Radio Tel Aviv

There are many radio stations in Tel Aviv, but only one is called “Radio Tel Aviv” and it can be found at 102FM. The task was to make all of Tel Aviv associate the city with the radio station.

Since all major streets in Tel Aviv have a building number “102”. One night ad agency Saatchi & Saatchi Tel Aviv transformed every building number “102” into an advertisement for the radio station, featuring the station’s frequency and tagline. Stickers were affixed onto the buildings, so that “102” became “102FM” with the station’s logo.