Tag: Twitter Campaigns

Turkcell Tweet

Turkcell was launching new smart phones bundled with mobile internet and wanted to create awareness among the heavy internet users. So Turkcell’s agency, Rabarba from Istanbul, developed a campaign that attracted these users by creating a unique live competition through Twitter.

The smartphone was packed in gift boxes and covered with post-its. Players had to then tweet what was written on the post-its to unwrap the boxes, using the hashtag #Turkcelltweet. Along the way contestants participated in games that won them free minutes and mobile data. The final challenge was to get a celebrity to retweet the message – winning the successful Twitter user a smart phone.

Fey & Co Lullaland

Around the world millions of people say good night on Twitter, some even with “#goodnight”. So german ad agency Jung von Matt/Elbe decided to collect all the #goodnight tweets for mattress manufacturers Fey & Co.

Every good night Tweet automatically became part of the campaign and with a simple Twitter Retweet, the users were invited to lullaland.net.

At the lullaland website the 144 character tweets were made into melodic tweets for the world. Thus Fey & Co became the ambassador for good sleep in the daily bedtime ritual of a digital generation.

Yellow Chocolate

The Yellow Pages Yellow Chocolate campaign in New Zealand has been recognised with a Gold Titanium/Integrated award, a Gold Media Lion, and a Bronze Cyber Lion at Cannes International Advertising Festival 2010.

The campaign began in August 2009 with a call for video entries for a mysterious quest of ambition. 28 year old surfer and actor Josh Winger was chosen to design, market and distribute a chocolate bar that tastes like the colour yellow, and to use only companies listed in the Yellow books, both online and mobile, in the process.

So Josh proved Yellow can help an ordinary bloke get an extraordinary job done. His was the fastest selling chocolate bar in New Zealand in ten years. People were paying $2 for what was actually a piece of direct marketing. Supermarkets were sold out and the bars were traded online for up to $320. There were 80,000 followers online, 16,000 Facebook fans, 800 Twitter followers. It was the most talked-about campaign in New Zealand with 61% recall and 27% of people talking about it in everyday conversations. Online usage grew by 9%.