The Rugby World Cup is currently underway in New Zealand and there is no better time than now for Lynx to do what they do best in their advertising – flaunt honeys. With over 600,000 views in it’s first week, you can tell there are a lot of people learning the rules of rugby! No need for a real explanation here… 😉
Lenovo, one of the world’s largest laptop brands, has developed a series of online viral videos for their latest flagship product – the ThinkPad T420. In a series of videos they have tried to highlight all the extra time one can have as the laptop has proven features such as faster graphics performance, faster boot up, faster wireless connections, faster data transfer, etc.
However only one of these videos caught my eye. Please enjoy it responsibly. 🙂
Lenovo’s emerging marketing team has developed the virals for use in Russia, India, Middle East, Eastern Europe, Turkey, South Africa, South East Asia, Hong Kong and Taiwan.
In mobile-first consumer marketing, the strongest activations often take a screen-based behavior and make it public, physical, and shareable. T-Mobile’s Angry Birds Live is a clean example of that move.
T-Mobile, together with Saatchi & Saatchi, capitalized on the Angry Birds fever with a viral video titled Angry Birds Live.
In a square in Barcelona, they created a human-scaled mockup of Angry Birds. Lucky participants used the game on a smartphone to launch birds on their castle-smashing journey. The experience included authentic sound effects and exploding pigs, and the size of the crowd made it clear the spectacle worked.
The mechanism was simple and instantly legible. The smartphone stayed the input device, but the output moved into the real world.
That pairing did two things at once. It kept the interaction familiar for participants, and it made the result visible for everyone watching. One person played. Everyone else experienced the payoff.
People do not gather around an app. They gather around consequences.
Angry Birds already trained players to anticipate impact. By scaling the environment up and making destruction physical, the activation delivered the same emotional beat as the game, but with stronger social proof because it happened in front of a crowd.
The business intent was to borrow cultural momentum and convert it into attention that looked earned, not bought.
The activation created a story people wanted to film, share, and talk about. The brand got reach through the crowd, the recordings, and the viral video itself, rather than relying on a traditional media push alone.
A live brand activation in Barcelona that recreated Angry Birds at human scale, with participants using a smartphone to launch birds at a physical set.
A familiar mobile game interaction controlled real-world outcomes, turning individual play into a public spectacle.
Because the results were physical, loud, and visible. People gathered around impact and consequence, not a screen.
Capturing cultural momentum and converting it into earned attention, shareable content, and viral reach.
Make one person’s action entertaining for many, and design the payoff to be obvious, physical, and easy to record.
