The Rugby World Cup is currently underway in New Zealand and there is no better time than now for Lynx to do what they do best in their advertising – flaunt honeys. With over 600,000 views in it’s first week, you can tell there are a lot of people learning the rules of rugby! No need for a real explanation here… 😉
To create truly unique christmas cards, agency Akestam Holst came up with the idea of ‘Living Christmas Cards’. They got the Swedish Post to team up with Niklas Blindh, a sami and reindeer owner from up north, and the people of Funäsdalen, a small mountain village in northern Sweden. Together they built Living Christmas Cards, something that was a bit more personal than your ordinary e-greeting or SMS.
To try it out yourself visit: www.livingchristmascards.com
Lenovo, one of the world’s largest laptop brands, has developed a series of online viral videos for their latest flagship product – the ThinkPad T420. In a series of videos they have tried to highlight all the extra time one can have as the laptop has proven features such as faster graphics performance, faster boot up, faster wireless connections, faster data transfer, etc.
However only one of these videos caught my eye. Please enjoy it responsibly. 🙂
Lenovo’s emerging marketing team has developed the virals for use in Russia, India, Middle East, Eastern Europe, Turkey, South Africa, South East Asia, Hong Kong and Taiwan.
T-Mobile with agency Saatchi & Saatchi is capitalizing on the Angry Birds fever with a clever new viral video titled Angry Birds Live.
In a square in Barcelona they created a human-scaled mockup of the Angry Birds, with lucky participants using the game on a smartphone to launch birds on their castle-smashing journey. It included authentic sounds effects and exploding pigs, and was obviously popular judging from the size of the crowd that appeared. 🙂
Draftfcb Germany is the latest ad agency to join the trend of tactically using social media for their recruitment purposes. In their case they managed to successfully use Facebook’s new profile design to viral their requirements to a large select advertising audience!
Jung Von Matt is another German ad agency, that has also successfully used Facebook for their recruitment needs.
In this holiday video from London ad agency Karmarama, Canada’s premier lingerie maker La Senza presents a novel Christmas choir. Women in their underwear lying on a puffy piano each singing the musical note represented by their bra size, from A to G.
You also get to “use your keyboard to play the girls” over at www.cupsizechoir.com/?k=1.
Tipp-Ex has created an interactive YouTube takeover ad where you can write the headline and see what happens!
Even though recently we have been seeing more of these, this is different because you can control the outcome.
Here are some suggestions for commands offered: dances with, sings with, talks to, hugs, draws, fights, doesn’t shoot, is shot by, loves, kisses, fucks, pisses with, sleeps with, eats, watches TV with, swims with, plays with, shakes hand with, buys, takes a photo of, fishes with, drinks with, rides, plays football with, spanks, farts, is cooked by, breakdances with, cuts, does nothing with, high fives, smokes with, moonwalks with, washes, jumps with, tickles, shows his ass to, seduces.
This Old Spice Case Study takes us through the insight around targeting men and women at the same time to generate conversation around body wash. When it was launched the campaign managed to capture 75% of all conversations in the category.
To continue the success Old Spice & Wieden + Kennedy created the next level, where Mustafa, now a household hero engaged with the fans directly. The response campaign consisted of around 180 customized videos which engaged the fans directly. Thus it became the best social campaign ever to have been created!
Here some stats of the campaign…
And without further a-due…the best social campaign ever…
This is the latest campaign element for the launch of The Expendables movie, a YouTube takeover that features as an interrupted interview with Sylvester Stallone.
Pretty cool eh! 😎
