German ad agency, Jung von Matt is back with another stellar idea…a new green file format called .WWF!
The WWF format is a PDF that cannot be printed out. It’s a simple way to avoid unnecessary printing. So here’s your chance to save trees and help the environment. Decide for yourself which documents don’t need printing out – then simply save them as WWF.
SAVE AS WWF, SAVE A TREE…download the software from www.saveaswwf.com/en/.
This is a great piece of Augmented Reality for WWF aimed at raising awareness around the plight of the siberian tiger, created by Leo Burnett Moscow.
WWF printed thousands of tiger t-shirts and distributed them online and to key stores in Moscow featuring specially placed AR video mirrors that would instantly activate the AR experience the moment a tiger t-shirt was detected. And at that moment, the experience became quite graphical to anyone wearing the t-shirt…complete with bullet wounds, huge amounts of blood and sound effects to match it.
