Category: Emerging Trends

The Adaptive Storefront

Shop windows, billboards, bus stops, car showrooms…don’t have to be passive experiences. In the below video, a prototype interactive digital display is seen adapting to whoever stands in front of it. 😎

The display is able to identify shoppers using Bluetooth Low Energy (BLE) and instantly reacts to a set of personal data stored on the shoppers mobile device, such as shopping habits and preferences. Shoppers can also swipe through the personalised content, place items in a virtual shopping cart, and purchase straight from the display.

How to become the most awarded agency in the world?

Agencies spend loads of money each year entering their work in award shows like Cannes, One Show etc. Rethink, an agency from Canada decided to do things a little different this year. Instead of investing tons of money in award show entries, they decided to tap into the growing trend of 3D printing and simply print their own awards. This way they became the most awarded agency in the world in a matter of days. 😆

KPT+CPT Smileball

Since June 2010, I have seen smile detection technology being used in vending machines, banners and Facebook apps to create innovative engagement with the target audience.

Now in this latest example, KPT in Switzerland decided to show that it has the happiest health insurance clients. To help demonstrate that, they created Smileball, a unique pinball machine that was controlled by smiles.

Unlike normal pinball machines where the two paddles are controlled by two buttons that can be found on either side of the pinball machine, the Smileball machine used motion sensing technology to recognize the changes in a persons smile to control the respective paddles.

By playing the game, participants got a chance to win a trip to a comedy show in New York.

An online version is also available here. Get an extra ball every time you share the game on your social profile.