Category: Emerging Trends

Emart Flying Store

In May 2012, Emart created the Sunny Sale campaign which distributed coupons through a sun activated QR Code. Now in their latest campaign they have created “Flying Stores” which are nothing but truck-shaped balloons fitted with a Wifi router. 😎

These special balloon stores were floated in every corner of Seoul and people who could not get to an Emart store during the day, could then easily hook on to the balloons Wi-Fi signal and order directly online. As a result, Emart sales soared both in online and offline stores. Mobile sales increased by 157% and the E-Mart app got downloaded more than 50,000 times during the promotion month.

Also click here to see the 2011 flying fish balloons campaign done for the Sea Life park in Speyer, Germany.

Sveriges Radio Plus

Right now, most second screen experiences push content to the user but do very little by way of two-way interactivity. That however is slowly changing and can already be seen in the TV based second screen experiences from Heineken and Chevy.

Now in one of the first examples of second screen experiences that I have seen with radio, Swedish ad agency Forsman & Bodenfors has attempted to make the whole radio experience more visual, interactive, and shareable.

With a new radio player called “Swedish Radio Plus” they allowed people on computers and mobile devices to listen in on the radio programs and simultaneously add videos, pictures, comments, maps and polls to the radio timeline. All post made on this custom timeline were also shared on the users Facebook profile, with a link to that exact part of the program.

To give it a try yourself visit the demo page here.

Adshels with a difference

Here are the latest innovations in adshels currently doing rounds on the internet…

Ikea LEDshel

Ikea swapped all the regular neon tubes found in adshels around Vienna with their new range of LED lights. This way they made the product the medium and demonstrated that Ikea can turn ordinary things into something extra-ordinary.

Click here to watch the video on the AdsSpot website.

Only for children

In an effort to provide abused children with a safe way to reach out for help, a Spanish organization called ANAR, created an ad that displayed a different message for adults and children at the same time.

The ad used a lenticular top layer to show different images at varying angles. So when an adult looked at it they could only see the image of a sad child and the message: “sometimes, child abuse is only visible to the child suffering it.” But when a child looked at the ad, they saw bruises on the boy’s face with a different message: “if somebody hurts you, phone us and we’ll help you” alongside the foundation’s phone number.