Here are the latest innovations in adshels currently doing rounds on the internet…
Ikea swapped all the regular neon tubes found in adshels around Vienna with their new range of LED lights. This way they made the product the medium and demonstrated that Ikea can turn ordinary things into something extra-ordinary.
Only for children
In an effort to provide abused children with a safe way to reach out for help, a Spanish organization called ANAR, created an ad that displayed a different message for adults and children at the same time.
The ad used a lenticular top layer to show different images at varying angles. So when an adult looked at it they could only see the image of a sad child and the message: “sometimes, child abuse is only visible to the child suffering it.” But when a child looked at the ad, they saw bruises on the boy’s face with a different message: “if somebody hurts you, phone us and we’ll help you” alongside the foundation’s phone number.