Category: Mobile

Burger King Burn that Ad

In Brazil, Burger King and ad agency David SP use augmented reality to “burn” competitors’ ads through consumers’ mobile phones. The reward is simple and immediate. Participate, and you earn a free Whopper.

Burger King expects to give away 500,000 Whoppers through the promotion, pushing more people to use Burger King Express, the service that lets customers pre-order food for pickup.

How “Burn that Ad” works

The mechanic turns rival advertising into a trigger. You point your phone at a competitor’s ad, the experience “burns” it in AR, and the payoff is a Whopper coupon. It is a direct, product-first incentive tied to a single action.

Why the reward is the strategy

This is not a brand-film play. It is a behavioural exchange. The customer does something specific in the moment, and Burger King pays them back with something they value immediately. That makes participation scalable beyond the novelty of AR.

The operational goal: Burger King Express

The giveaway is not only about footfall. It is designed to drive adoption of pre-order pickup via Burger King Express. The campaign builds a reason to try the service, not just the product.

What to steal

  • Turn a competitor’s presence into your acquisition trigger, without relying on complicated steps.
  • Keep the action simple and the reward tangible.
  • Link the incentive to an operational behaviour you want to scale, such as pickup pre-order adoption.

A few fast answers before you act

What is “Burn that Ad”?

A Burger King Brazil promotion that uses augmented reality to “burn” competitors’ ads on mobile phones and reward participants with a free Whopper.

What is the incentive?

A free Whopper, delivered via the promotion’s reward mechanic.

How many Whoppers does Burger King plan to give away?

500,000.

What business behaviour does it push beyond the giveaway?

Using Burger King Express to pre-order food for pickup.

Samsung Future Vision

With Samsung set to unveil its first foldable smartphone on February 20th, a leaked vision video from Samsung Vietnam shows what consumers can look forward to in the years to come.

What the vision video signals

Instead of focusing on a single device, the video frames “the future” as a stack of interaction surfaces and form factors. Foldable hardware. Edge-to-edge screens. Embedded displays. AR mirrors. Even a tattoo robot concept.

Why these concept videos matter

Vision films are not product announcements. They are expectation-setting. They help a brand define the problem space it wants to own, long before specs and release dates take over the conversation.

What to take from it

  • Form factor is strategy. Foldable and bezel-less ideas point to how attention, portability, and screen utility evolve.
  • Displays escape the phone. Embedded displays and mirrors suggest ambient surfaces become part of the experience.
  • Brand narrative stays consistent. The “Do What You Can’t” framing positions experimentation as identity, not a one-off stunt.

A few fast answers before you act

What is “Samsung Future Vision” here?

A leaked Samsung Vietnam vision video positioned alongside Samsung’s upcoming foldable smartphone unveiling.

What themes does the video tease?

Foldable devices, edge-to-edge screens, embedded displays, AR mirrors, and a tattoo robot concept.

What is the main takeaway?

The future story is bigger than one phone. It is about how screens, surfaces, and interactions expand into daily life.

The Ford Vending Machine

A glass “vending machine” in Guangzhou holds 42 cars. You choose a Ford model, pay a deposit in the Tmall app, schedule pickup, snap a selfie, and the machine recognises you when you arrive. Then it releases the car for a three-day test drive.

How the car vending machine flow works

Alibaba and Ford build this as a Super Test Drive Center. It turns the usual dealership steps into a clean sequence. Select the car model. Put down the deposit electronically via the Tmall app. Book a pickup slot. Use a selfie as identity confirmation at the moment of collection.

Why this matters for test drives and conversion

The innovation is not the building. It is the removal of friction around intent. People often want a test drive without sales pressure, paperwork ping-pong, or scheduling loops. This format makes “try before you buy” feel as immediate as e-commerce, while keeping the product physical and premium.

What the selfie step signals

The selfie is a simple trust layer. It connects the digital reservation to the physical handover. It also reinforces the theatre of the experience. You do not just pick up a car. You unlock it.

A few fast answers before you act

What is a car vending machine?

It is a vertical, automated car storage and handover system that lets customers reserve and collect a vehicle via a digital flow, instead of a traditional showroom process.

How does the three-day test drive booking work in this concept?

You select a model, place a deposit electronically in the Tmall app, schedule a pickup time, and then collect the car for a three-day test drive at the vending machine site.

Why use a selfie for pickup?

It provides a lightweight identity confirmation step that ties the digital booking to the physical release, without adding visible friction for the customer.

What should brands measure if they copy this pattern?

Test-drive completion rate, conversion rate after the test period, time from reservation to pickup, repeat bookings, and the share of customers who choose this flow over a dealership visit.