Microsoft has created a new viral with Bruno Kammerl, who built the biggest waterslide on earth…the test run was more than successful 🙂
The viral was made for Microsoft Office Projects 2007…you can read more about it by clicking on the below screenshot…
You take an Android phone, snap a photo, tap a button, and Google treats the image as your search query. It analyses both imagery and text inside the photo, then returns results based on what it recognises.
Before that, the iPhone already has an app that lets users run visual searches for price and store details by photographing CD covers and books. Google now pushes the same behaviour to a broader, more general-purpose level.
This is not a novelty camera trick. It is a shift in input. The photo becomes the query, and the system works across:
Google positions this as search at internet scale, not a small database lookup. The index described here includes 1 billion images.
When the camera becomes a search interface, the web becomes more accessible in moments where typing is awkward or impossible. You can point, capture, and retrieve meaning in a single flow, using the environment as the starting point.
What does Google Goggles do, in one sentence?
It lets you take a photo on an Android phone and uses the imagery and text in that photo as your search query.
What is the comparison point mentioned here?
An iPhone app already enables visual searches for price and store details via photos of CD covers and books.
What is the scale of the image index described?
1 billion images.
What is included as supporting proof in the original post?
A demo video showing the visual search capability.
You see an online coupon that reads “100 NIS Discount on eyeglasses” with a single call-to-action. “Print coupon”. It is simple, direct, and designed to convert immediately.
Here is a $500 campaign done by Mccann Erickson Israel for Opticana Eyewear.
The offer is obvious, the action is frictionless, and the value is tangible. A low-budget campaign does not need complex storytelling when the conversion path is clear and the incentive is strong enough to move people from screen to store.
When budget is constrained, clarity becomes the creative advantage. A single strong offer, a single next step, and a design that makes the benefit impossible to miss can outperform “bigger” ideas that ask too much of the audience.
A printable discount coupon that is easy to understand and easy to act on.
It bridges online intent to offline purchase. It gives the customer a reason to visit, and it gives the store a clear redemption trigger.
One clear promise, one clear action, and a design that prioritises the benefit over decoration.
Prints, redemptions, and incremental sales during the offer window. If possible, track coupon code usage to separate organic uplift from campaign-driven traffic.
