Category: Power of Online

Give-A-Toy Store

One of the things that all people do during the holidays, besides real shopping, is window shopping. Storefront window displays therefore have a stronger significance during the holiday season. Keeping that in mind eBay has developed a way to make this experience from a passive experience to an interactive and engaging one.

Give-A-Toy Store is a 3D Christmas window installations that has QR code tagged toys evoking passerby’s sensitive and giving side. Scanning the QR codes from inside the eBay app, allows passerby’s to instantly donate that toy on the spot, with the window lighting up and rewarding them for the donation.

The window installation is currently available at Toys for Tots in New York (at 35th and Broadway) and San Francisco (at 117 Post St).

Additionally customers can also customize their own toys on eBay’s Facebook page. For each toy created, eBay will donate $1 (up to $50,000).

Catch The Swedish Light

Summer is usually somewhat of a slow period for Ikea in Belgium and Ikea wanted to change that. Instead of traditional advertising with Ikea’s summer offers, they created an interactive YouTube game where the audience, by viewing 48 different ads, was challenged to catch the Swedish light. As one can’t do ‘frame-by-frame’ on YouTube, people had to pause the spot in the exact right moment when the light hit a product. In that unique frame, a yellow code would appear in the top right corner. The first person to validate the code on the summer microsite, would win the product instantly.

Click here to watch the video on the AdsSpot website.

Santa Tags

Brands generally use QR codes to direct consumers to websites. But this holiday season, J.C. Penney is taking a different approach.

As seen in the below video…J.C. Penney shoppers receive a “Santa Tag” sticker with each purchase this holiday season. These tags contain individualized QR codes that can be scanned with any QR code reader to record a personalized voice message! Gift recipients can, in turn, scan the codes to hear the recorded voice message when they open their gifts.

If there was a J.C. Penney around where I live, I would have definitely shopped there this season. 🙂