Conselho Nacional Do Sesi, the national council of social services in Brazil, ran the world’s biggest hug campaign in October 2010 using the ‘Christ the Redeemer’ statue in Rio de Janeiro.
For over two nights the statue’s spotlights were turned off, allowing projections and 3D imagery to create the illusion that Christ was closing his arms around the city. The symbolic 3D hug was linked to the Carinho de Verdade (True Affection) campaign site. This event helped raise public awareness on the impact of sexual abuse on children / teenagers, and encouraged the development of healthy relationships of trust.
Visualfarm Brazil created this projection using Coolux Germany’s proprietary technology called ‘Pandoras Box’. Here is the recorded footage of the actual projection…
