Category: Social Service

Donate Your Profile

ActionAid is an organisation committed to many projects, like fighting hunger and poverty. But in Italy it is known primarily for the sponsoring of children.

So to communicate the work of ActionAid with a small media and production budget in Italy, ad agency DLV BBDO came up with the “Donate your Profile” project. Participants donated their Facebook and Twitter profile pictures to the project so that more awareness could be generated for the stories of people ActionAid helped.

The project received support from Radio 105, Radio Deejay, La Stampa, Marc Marquez and many other Italian celebrities and brands. Seeing this many more people joined in and donated their profiles pictures. The project became the 5th most trending topic on Twitter and received over 79 million media impressions.

To donate your profile visit https://case.donailtuoprofilo.it

Yahoo! Hands On Search

Yahoo! Japan recently introduced the world’s first hands on search, where they allowed visually impaired children in Tokyo to search with their hands.

A voice activated vending machine was set up which recognised the children’s verbal search. The machine was also connected to a 3D printer which recreated the objects the children searched for. This was the first time visually impaired children were able to touch what they could not see i.e. from giraffes to horses to skyscrapers.

Dumb Ways to Die

Accident rates on the Melbourne Metro were rising due to an increase in risky behavior around trains. Since a rail safety message was the last thing people wanted to hear, and traditional public safety messages just did not work any more. McCann Melbourne decided to turn the message people needed to hear, into a message that people wanted to hear by embedding the messaging into a song and accompanying music video: Dumb Ways to Die…

By using entertainment, not shock tactics, the message transcended advertising to become social currency. Dumb Ways to Die became the most shared public service campaign in history, with over 1.7 million social media shares in the first month alone. Here is the case video…