Tag: Ageisobar

Air Check-in

Now there is an app that lets parachutists “check in” on Facebook as they free fall through the sky. 😎

Parachuting specialists Sky Company, wanted to promote their Facebook fan page. So with ageisobar Brazil they developed the Air Check-in app [iTunes Link] that allowed users to take pictures during their jump while recording their height. Then based on their 3G reception at the altitude post the details on the users Facebook timeline or store the check-in for later.

The check-in posts made by the app had a link to Sky Company’s Facebook fan page. So this not only helped boost their fan count on Facebook, but also helped increase the number of jumps with their team by 26%.

The above app also brought back memories of another parachuting campaign that was done by hotels.com in September 2011. This time the campaign was centered around the company’s high-speed mobile booking application, which allowed users to book rooms at its network of almost 140,000 hotels worldwide.

To promote their smart phone app they teamed up with extreme athlete and stuntman, JT Holmes, for a wild and exciting digital demonstration to prove just how easy it was to book a room while “on the fly”. 🙂

British Airways Barcode Reader Ad

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Many Brazilians are unaware that British Airways (BA) flies to other destinations besides the UK. So to raise awareness, BA decided to spread the message at the very moment people considered traveling i.e. in the travel section of a book store.

To know the price of the books people at the book store had to scan them on a barcode reader. That is when these potential BA travellers received the message from the airline informing them to fly to other destinations with them.

Real Fruit Boxes

Brazilian agency Ageisobar was given the challegene to show that Camp Nectar juices were all natural. So they created moulds in the shape of juice packs and hung them on trees at various fruit farms. When the fruits grew and ripened, they took the shape of the brand’s packaging!