Tag: Amsterdam

Volkswagen LinkedUit

Volkswagen has released a first of its kind LinkedIn based campaign which takes full advantage of the new LinkedIn API. The campaign is based on the idea that the new Passat is as full of features as your LinkedIn profile is full of information.

The campaign is called “LinkedUit” (LinkedOut) and gives anyone who challenges a friend on LinkedIn a chance to win a Volkswagen Passat.

The game is really simple. After signing in using your LinkedIn profile, the app lets you choose others in your network to challenge. A LinkedIn victor, and a LinkedOut looser is then chosen based on education, experience, recommendations and connections.

Renault Facebook “Likes” in real life

For the Amsterdam Motorshow, Renault introduced the possibility of “liking” real objects (offline) and immediately sharing them online via the Facebook wall. They created this innovative and real-time social sharing experience with the help of a RFID Facebook card.

Specially made Facebook pillars were placed in front of the Renault cars. All the visitors had to do was hold their pass in front of these pillars and an automatic connection would be made to their Facebook profile, with the car being “shared” on their wall. This way their offline car experience was instantly shared with their online friends.

Renault has used the RFID technology well, but last year Coca Cola has used the same in a more engaging manner at their Coca Cola Village event in Israel.

The Ikea 365 Campaign

To show the versatility of Ikea, ad agency Lemz Amsterdam sent out a different commercial every day. Thats 1 commercial everyday for 365 days! To achieve this they made 15 commercials in a day! This ensured that they were ahead of time to deliver daily ads that would feature both online and randomly across TV stations.

This is the case study film of the campaign, which still continues today.

KLM Surprise

KLM launched a great Social Media Customer Engagement campaign which involved monitoring people who check in via foursquare for flights or tweet about waiting to board the next KLM service, and they called it “KLM Surprise” as their aim was to bring random surprises and happiness to the boring wait for flights.

Once the customer was chosen for the KLM Surprise, the team would then come up with the perfect (small) gift based on the customers various social networking profiles. The gift would then be hand delivered to the surprised customer at the airport gates.

Greeting your customers and thanking them for visiting your business after they’ve checked in is, of course, a best practice for any company using foursquare, but KLM Surprise takes it to a whole new level. The personal touch that’s exhibited through each of the interactions shows that the KLM team is really looking to make peoples days while they’re traveling, and that goes a long way to “spreading happiness”.

Live interactive billboard against agression

Public service employees in the Netherlands face aggression and violence on the streets more and more often. Onlookers unfortunately do not intervene often enough when they encounter a situation like this. A live interactive billboard in Amsterdam and Rotterdam is used to place people in a similar situation which confronts them with their inactivity.