Tag: Apple App Store

Chevy’s guide to hacking the Super Bowl

Super Bowl is the biggest TV advertising day in USA. With over 50 advertisers competing for viewers attention, it is really difficult for brands to stand out from the crowd.

With smartphones and tablets in people’s hands, Chevy devised a new way to own the day. With “Chevy Game Time” they gave viewers a live second screen experience, that successfully distracted them from their competitors ads while making them watch the Chevy ads again and again on multiple screens. 😎

On game day 700,000 app users interacted in real time with the Chevy ads. All for a chance to win a Chevy. Each time one of the ads aired, viewers were encoraged to answer trivia questions about the ad. This got entire Super Bowl parties to watch the ads very closely, multiple times i.e. first on TV, then in the app, then on YouTube.

In a unique integration between app and live broadcast TV, every app user was given a personal license plate; and if they spotted their plate in the ads, the car was theirs. 🙂

As a result, Chevy ranked #1 in the Super Bowl buzz and their “Game Time” app became USA’s featured app on both Android and Apple app stores.

Slide to Unlock

AlmapBBDO Brazil has developed a very unique and innovative iAd for the new Brazilian Audi magazine app. The ad seen in the video below appeared in various publications on the iPad and used a nice play on Apple’s “Slide to Unlock” feature to engage the users.

Users who saw the ad instantly recognized the swipe gesture used to unlock Apple devices. So after racing their finger around the track, they were rewarded with a free download of the first Audi Magazine copy from the app store.

Before I could publish this post I came across another “Slide to Unlock” iAd! It seems this iOS feature is becoming a popular creative feature for iAds. In the below example, Amnesty International has created an iAd in Sweden’s largest newspaper, DN, where readers were presented with an image of a prison cell and prisoner inside. “Slide to Unlock” was used to open the prison cell and reveal a strong call to action to join Amnesty International as an activist.